Forrester Research, a one-minute video is worth
1.8 million words.
Let's elevate that.
Here are seven ways to increase our commitment and boost the value of your Facebook marketing videos.
#1 Make It Authentic
The fact is that video personally conveys a message better than any other medium.
We've done the testing, and videos that feel intimate and authentic get more proportions and
Commitment as generic advertising messages.
#2 Educate Your Audience
Give a quick hint or inform something useful for your Audience. Post them weekly or even every day, so that your viewers know they can always be there back for new content.
#3 Be Entertaining
Entertain with informal, behind-the-scenes shots of your company or create something
fun like a music video that uniquely conveys your message. With all of the tools available
online today, making a video that stands out is easier than ever.
#4 Featured Video
Publish a featured video at the top of your FB business page.
Use this prominent area to promote your current video or an upcoming event or sale.
#5 Create a Playlist
Create video playlists to organize videos. This will guide consumers as they navigate through your videos.
#6 Use the “Watch Video” Call-to-Action
With the Facebook Call-to-Action button, you can draw attention to a video on your website from your Facebook cover image. This will be an important traffic driver for people visiting your site.
#7 Promote Your Post
Consider giving your video an extra boost with a Facebook promoted ad. Watch to see which of your videos get the most engagement or shares organically, and think about boosting the power of that natural appeal with a Facebook video ad.
Connect more deeply with your audience and help to increase traffic to your website or business by Video and use these tips to take advantage of the huge opportunity sitting right in front of you, the Facebook platform with 2.375bn billion monthly active users (1.49 billion daily active users).
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