Digital transformation improves customer experience and business operations. But it also supports the deployment of new business models that were previously too costly or technically infeasible. The Value Chain provides a framework opportunity to explore new opportunities for digital transformation in business. The Value Chain separates business activities across primary and supporting activities. Primary activities are those that relate to the manufacture, marketing, sales and support of a product or service. Support activities, as the name implies, work to support the primary activities. But let us start easy.
Success is based on connected experience. End of the eighties you needed a PC/Laptop to start a connection with your customer via your software (CRM, ERP,etc.), and a Database with the system of records. It was time to create and develop API products.
With 2007 began the developing of a GAP between the connected digital experiences and the systems of records. See below:
In order to be and remain successful, new requirements become necessary due to the speed of change from years to days.
Therefore we need a bridge.
Creating the Digital Value Chain
Creating a digital value chain first requires a mapping of the business process as the customer sees it. Typically this process should look messy as you identify the different touch-points, departments, and people the customer goes through. When mapping this out, I will personally look at what information is being provided or uploaded by the customer. With the interaction mapped out to redraw the process as a hard system relating to the stages a customer goes through. With this drawn out, it’s easy to create the primary activities list for the value chain. From these primary activities, one can quickly draw out the supporting activities that are required throughout each stage of the chain.
The digital value chain is the basis for transformation-
DX- What it is all about?
Some details from the last decade:
From 2000 to 2015, 52% of the Fortune 500 left the list.
In 2017, 15 Companies fell off the Fortune 500.
The disruption has already happened
World’s largest taxi company owns no taxis (Uber)
Largest accommodation provider owns no real estate (Airbnb)
Largest phone companies own no telco infrastructure (Skype)
World’s most valuable retailer has no inventory (Alibaba)
Most popular media owner creates no content (Facebook)
World’s largest movie house owns no cinemas (Netflix)
Largest software vendors don’t write the apps (Apple & Google)
Digital transformation is about survival - Why?
Digital Transformation is all about user experience
In the past, the whole process was in the hand of the company. But that changed. Most companies are not in control of APIs, API Team and Back End systems. The process has changed.
Today the key is: Users + APIs + Agile.
That is the point you can see you have to change something. You have to think differently, change your mindset.
At this point, 3C-CatrionaCawolConsulting offers our Digital Transformation Business Coaching and training to support you to change the mindset and bring back together User, API, Developer, and Backend.
In the end, the focus has to be your customer.
We will review how digital your business is and bring you on a successful course!
Finally, there are three bold statements!
Every Business is a Digital Business
APIs are a must for success
most businesses workloads will run in a cloud