Facebook - some facts & history




How many users does Facebook have?


With 2.45 billion monthly active users as of the third quarter of 2019, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that 2.8 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.





Can you remember Facebook’s beginnings?


Founded in 2004, Facebook is currently the biggest social networking service based on global reach and total active users. Launched by Harvard student Mark Zuckerberg and some of his contemporaries, the service was initially only available to Harvard students but soon expanded to regional universities, the Ivy League and further colleges before opening up to high school students and global users aged 13 or over. As of October 2018, India, the United States, and Indonesia rank first in terms of Facebook user base size.


How Facebook works?


Facebook users must register before using the social network and are free to create a personal profile in order to interact with other users which they can add as friends. Furthermore, Facebook users may join user groups based on workplace, college or school and can also categorize their Facebook contacts into lists. Users can post status updates or other content and message each other. Facebook users can also interact with a wide selection of applications including social games or other services like the photo-sharing app Instagram.


Mobile Facebook usage


The social network is also accessible to mobile web users and has published a series of apps based on original Facebook features such as Facebook Messenger, which had 1.3 billion monthly active users as of the most recently reported period4. The wide range of Facebook-related apps ensures that the company is one of the most popular app publishers worldwide based on downloads.


Countries with the most Facebook users 2019


There are over 269 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked fourth in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Brazil, and Indonesia with 190 million, 123 million, and 120 million Facebook users respectively.


Global Facebook usage


With over 2.4 billion monthly active users, Facebook is the most popular social network worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Furthermore, over 90 percent of Facebook ad revenues are coming in via mobile. This correlates with recent data regarding the device usage of Facebook users: As of January 2019, it was found that 96 percent of active Facebook user accounts accessed the platform via mobile devices (either tablet or smartphone).


Most popular global mobile messaging apps 2019


As of October 2019, 1.6 billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach is usage penetration is particularly strong in markets outside of the United States and it is one of the most popular mobile social apps worldwide. In February 2014, social network Facebook acquired the mobile app for 19 billion U.S. dollars. Instant messaging is a type of online chat that offers real-time text transmission via the internet. Since the appearance of smartphones and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.



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